

But if you cannot sell…
You cannot get clients.
If you cannot get clients…
You cannot create impact.
And you make no money.
That is the hard truth nobody wants to talk about.
Everyone is distracted by AI.
Funnels.
Automation.
Branding.
Reels.
Lead magnets.
None of that matters.



Knows you’re capable of more
Has the skills but struggles to close consistently
Gets “I need to think about it”
Hears “I can’t afford it”
Attracts time-wasters instead of dream clients
Feels awkward selling
Doesn’t know how to present powerfully
Is tired of inconsistent months

Built four of my own seven-figure businesses
Coached in business, life, and fitness
Helped launch and scale over 2,000 coaching businesses and agencies hands-on
Tested every possible sales structure imaginable
Two calls.
15-minute triage.
45-minute close.
Long form.
Short form.
Phone.
Zoom.
After thousands of real conversations…
I refined what works.
Not hype.
Not theory.
Not mindset fluff.
A structure.
A psychology sequence.
A presentation framework.
A decision pathway.
Business coaching
Life coaching
Fitness coaching
Agency services

The subtle errors that instantly kill trust and momentum.
Why you are getting objections.
Why you are getting ghosted.
Why you are hearing “I’ll think about it.”
How to help someone truly see the gap between where they are and where they want to be.
Without manipulation.
Without pressure.
Without being “salesy.”
High-level coaches do not chase clients.
I will show you how to flip the power dynamic and interview prospects to see if they qualify.
How to present your offer in a way that creates clarity, certainty, and urgency.
How to move from logic to emotion to decision.
Most coaches never do this correctly.
You will learn how to turn every call into more opportunity.
Follow-up is where most sales are won.
I will show you exactly what to say and when to say it.
You will see the wording.
The structure.

My personal Business Coaching Sales Script
My Life Coaching Sales Script
My Fitness Coaching Sales Script
My Agency Services Script
Access to a FREE Sales Course
These are the exact frameworks refined over 15 years.



Coaches who think selling is “beneath them”
People who blame the market
People who want shortcuts without skill
Those unwilling to improve

You feel calm.
In control.
Structured.
Certain.
You guide the conversation.
No pressure.
No awkwardness.
No chasing.
Just confident leadership.

This is not a robotic script you memorize.
It is a psychological framework you personalize.
To your style.
Your niche.
Your personality.
So you close at 80–90% while still feeling authentic.

More clients = more income.
More freedom = more impact.
If you want more clients, more sales, and more impact…
You must master it.

You must attend to receive the scripts and bonuses.
If you are serious about scaling your coaching business…
If you are serious about becoming a true professional…
If you are serious about impact and income…

My name is Jason Grossman, and I’m the founder of the Surge Institute. Over the last two decades, I’ve built four multi–7-figure businesses from scratch, coached thousands of entrepreneurs across the globe, and helped hundreds of coaches and agency owners scale to $20K, $50K, even $100K+ months.